![]() Adding additional sources is streamlined by pushing this new data into the established tables formats within the model. IOLAP established a data governance baseline that efficiently correlates data between EDW, FM & CRM systems. They needed to identify bad data, and duplicate accounts, and setup processes to clean the data at the source. This made it very difficult to know how many touchpoints a fan received. The Boston Red Sox had difficultly matching contacts in their source data systems (Ticketing, MLB Data Feeds, CRM Leads etc.). They are a member of the American League East Division. ![]() The Boston Red Sox are an American baseball team from Boston, Massachusetts that play in Major League Baseball.
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